Concept project — brand identity for a Pilbara mobile plant contractor.
THE BRIEF.
A self-directed concept project: a complete brand identity for Redstone Plant & Equipment, a fictional mobile plant contractor in the Pilbara, supplying operated and dry hire equipment to iron ore operations. The brand needed to feel established and safe to mining clients, and hold up in a formal tender document.
A self-directed concept project: a complete brand identity for Redstone Plant & Equipment, a fictional mobile plant contractor in the Pilbara, supplying operated and dry hire equipment to iron ore operations. The brand needed to feel established and safe to mining clients, and hold up in a formal tender document.
THE APPROACH.
The name draws on the red iron ore earth and the solidity clients look for in a contractor. The palette came straight off the landscape – iron red, processed-steel charcoal, Pilbara dust, infrastructure grey. The mark went through shield and hexagonal directions before landing on a chamfered rectangle: engineered without being generic, and somewhat echoing the profile of a haul truck tyre.
The name draws on the red iron ore earth and the solidity clients look for in a contractor. The palette came straight off the landscape – iron red, processed-steel charcoal, Pilbara dust, infrastructure grey. The mark went through shield and hexagonal directions before landing on a chamfered rectangle: engineered without being generic, and somewhat echoing the profile of a haul truck tyre.
THE OUTCOME.
A full identity system: logo with proportional sizing rules, colour palette, two-tone mark treatment, business card system and tagline Mobile Plant Solutions. Pilbara Proven. Built to extend into vehicle livery, safety communications and capability statements.
A full identity system: logo with proportional sizing rules, colour palette, two-tone mark treatment, business card system and tagline Mobile Plant Solutions. Pilbara Proven. Built to extend into vehicle livery, safety communications and capability statements.
