THE BRIEF.
Aileen Martin was establishing a kinesiology practice and needed an identity that could carry a logo, business cards and an informational leaflet. Three words anchored the brief — balance, health, vitality. She wanted the result to feel simple, professional and science-based.
Aileen Martin was establishing a kinesiology practice and needed an identity that could carry a logo, business cards and an informational leaflet. Three words anchored the brief — balance, health, vitality. She wanted the result to feel simple, professional and science-based.
Logo created for Aileen Martin's Kinesiology business
THE APPROACH.
The mark is a single petal form rotated around a central point. Building it geometrically rather than drawing it kept the result closer to the science end of the brief than the softer, more mystical visual language the wellness category usually reaches for. The symmetry carries balance; the spectrum carries vitality; the fine line weight keeps it clinical rather than decorative.
The mark is a single petal form rotated around a central point. Building it geometrically rather than drawing it kept the result closer to the science end of the brief than the softer, more mystical visual language the wellness category usually reaches for. The symmetry carries balance; the spectrum carries vitality; the fine line weight keeps it clinical rather than decorative.
THE OUTCOME.
A logo and wordmark, business card, letterhead and informational leaflet — a complete starting kit for a practice opening its doors.
A logo and wordmark, business card, letterhead and informational leaflet — a complete starting kit for a practice opening its doors.
Mock up of business cards
