THE BRIEF.
A lawyer starting his own firm needed an identity with enough authority to sit alongside established Perth practices. He arrived with a clear idea and a rough direction on colour and style: a column, to signal strength, reliability and support.
A lawyer starting his own firm needed an identity with enough authority to sit alongside established Perth practices. He arrived with a clear idea and a rough direction on colour and style: a column, to signal strength, reliability and support.
THE APPROACH.
Rather than setting a column beside the name, it was built into the letterform as the stem of the letter B, so the reference reads instantly without tipping into illustration. Navy carries the legal convention of trust; the orange offers a distinction against bigger names.
Rather than setting a column beside the name, it was built into the letterform as the stem of the letter B, so the reference reads instantly without tipping into illustration. Navy carries the legal convention of trust; the orange offers a distinction against bigger names.
THE OUTCOME.
A primary logo and wordmark system – delivered print- and screen-ready, business card design and email signature, for a firm launching from nothing.
A primary logo and wordmark system – delivered print- and screen-ready, business card design and email signature, for a firm launching from nothing.
